.svg)
Information alone explains less than 1% of customer behaviour.
The other 99% is behavioural — and most marketing misses it.
Lack of behavioural insights
Marketers are drowning in data, but it’s not rooted in behavioural science. Without a clear behavioural diagnosis, insights pile up, but action stalls. Traditional research is too slow, too costly, and too shallow.
Insights don't translate to execution
Even when insights exist, they rarely shape campaigns. Creative looks polished, but it’s not behaviourally optimised - so it fails to move people to action.
Disconnected systems
Marketing and insights teams are stuck with fragmented tools. Data, execution, and measurement live in silos - killing momentum.
Pressure to do more with less
Leaders demand bigger impact with fewer resources, faster. Agencies are expensive and only cover one slice of the puzzle. The old model simply can’t keep up with modern marketing.
.jpg?width=1024&height=768&name=puzzle-pieces-connected-together-two-puzzle-pieces-with-cables-coming-together-on-yellow.jpg_s=1024x1024%26w=is%26k=20%26c=Acin7zVE6AOXLfUPVUJ2zJKANgrG4fc-l2DBCzVOnlE=%20(1).jpg)
"Flowing Bee’s product has given us more insight into how we can be more effective with our efforts from strategy to execution, and as a non-for profit looking for effectiveness at every turn, has been a real value driver."
Tony Clement
Global Director of Insights, Movember
"Flowing Bee has provided us with important audience insights while streamlining content creation and execution. Its behavioural science-led approach isn’t just faster; it delivers measurable results, ensuring our marketing is data-driven, not guesswork."
Tania Turnbull
Chief Marketing & Product Officer, Inviva
"Flowing Bee is a market research team on steroids that closes the gap between your insights and your marketing team execution."
Emily Watson
Head of Marketing, Plan Partners
"Flowing Bee delivered an insightful, cost-effective behavioural blueprint that impressed our team. The insights are already delivering tangible and measurable results across our communications and services."
Pam Morton
Senior Marketing Manager, Esri Australia
