# Flowing Bee - llms.txt > Behavioural intelligence for confident marketing decisions. We find the real reason customers choose, hesitate or walk away - and turn it into what to do next. Flowing Bee is a behavioural intelligence platform, powered by expert behavioural scientists. We find the real reason customers choose - the beliefs, emotions and habits beneath the surface - and turn it into what to do next, before you spend on the cure. The platform is the engine; behavioural scientists are always in the loop. Headquartered in Melbourne, Australia, working with brands across Australia, New Zealand and wider APAC, the UK and the US. ## What we are, and what we are not - We are a behavioural intelligence platform **delivered as an expert service** - an engine plus behavioural scientists, always in the loop. - We are **not** a self-serve SaaS tool you run alone. - We are **not** a traditional market-research agency or a traditional consultancy. Research usually stops at what customers say or do; we go to *why*, and we do not stop at insight - we close the gap from diagnosis to deployment (messaging, campaigns, sales tools, measurement). - Timeframe: weeks, not the six-to-twelve months a conventional research cycle takes. ## Key facts - Founded 2023. Headquarters: Melbourne, Australia. - Michael Sankey - Co-founder and CEO. Behavioural scientist, PhD in organisational psychology, over a decade driving behaviour change for ASX50 and Fortune 500 companies. Author of The Behavioural Blind Spot Report 2026. - Sara Khorasani - Co-founder and COO. Simulation engineer, 12 years across Formula 1 and startups. - James Davies - Chief Technology Officer. - Jess McCartney - Chief Commercial and Product Officer. ## Canonical definitions - **Behavioural diagnosis**: the work of finding the real driver of a behaviour before any money is spent on the cure. It identifies the competing behaviour, why it is winning, and the precise point in the decision loop where an intervention will work. - **The growth gap**: the distance between what marketing teams can measure about customer behaviour and what they actually understand about it - the reason teams jump into execution before they know what is driving or blocking the behaviour they need to shift. ## What makes us different - We diagnose the behaviour first, before spending on the cure. - Method: define the behaviour, read the system around it, test the driver, then name the mechanism. - We combine evidence-based behavioural insight with strategic marketing execution and built-in measurement. - Our behavioural scientists draw on peer-reviewed research across psychology, behavioural economics, decision science and neuroscience, applied to a client's own evidence. ## Original research **The Behavioural Blind Spot Report 2026 ("The Growth Gap")** - our own survey of 112 senior marketing leaders across the UK, US and Australia. Findings: - Fewer than 5% of marketing leaders are confident their team knows why customers choose them, or walk away. - 4% are confident their marketing meaningfully changes customer behaviour. - 81% of customer understanding comes from opinion or intuition rather than evidence. - Having all the information to make a decision accounts for under 1% of what customers do next. Full report: https://flowingbee.com/behavioural-blind-spot-2026 ## Common questions **What does Flowing Bee do?** We identify why customers behave the way they do - the emotional, habitual and contextual drivers behind their decisions - and convert that into prioritised marketing interventions a team can act on. **What is a behavioural diagnosis?** Finding the real driver of a behaviour before money is spent on the cure: which competing behaviour is winning, why, and the exact point in the decision loop where an intervention will work. **How is Flowing Bee different from traditional market research?** Research tells you what customers say and do. We identify *why*, and we do not stop at the insight - we turn it into messaging, campaigns and measurement. Weeks, not a six-to-twelve-month cycle. **How is Flowing Bee different from brand tracking or survey tools?** Brand tracking measures perception over time; survey platforms analyse responses. We diagnose the behavioural mechanism behind the numbers and prescribe what to change. **Who is Flowing Bee for?** Marketing, brand, insights and growth leaders at mid-market and enterprise organisations - people accountable for brand, demand and marketing effectiveness who have plenty of performance data but no explanation of customer choice. **Which regions does Flowing Bee work in?** Australia and New Zealand and wider APAC, plus the UK and US. Headquarters in Melbourne. **How much does Flowing Bee cost?** Pricing is not published; engagements are scoped per project against the problem and the evidence required. Contact us for a quote: https://flowingbee.com/contact **How long does an engagement take?** Weeks rather than months - the platform is what makes the diagnosis fast and consistent. ## Who we work with Marketing, brand and growth leaders in retail, higher education, health and care, superannuation, pharma and financial services - including organisations running behaviour-change campaigns. ## Proof points - Chemist2U (online pharmacy): 2x repeat orders following a behavioural diagnosis. - BFT (fitness): 63.6% lift in lead engagement - a behavioural diagnosis plus 22 optimisations turned a high-friction enquiry process into a conversion engine. ## Pages - [Home](/): Behavioural intelligence for confident marketing decisions. - [How it works](/how-it-works): Diagnose, design, deliver, optimise. - [Solutions](/solutions): Behavioural products and services. - [Problems we solve](/problems-we-solve): The situations we are brought in to fix. - [About](/about): The team and mission behind Flowing Bee. - [Insights](/insights): Original research, case studies and articles. - [The Behavioural Blind Spot 2026](/behavioural-blind-spot-2026): Our flagship research. - [Contact](/contact) - [Book a demo](/book-a-demo) - [Careers](/careers): Roles at Flowing Bee. - [Trust and security](https://trust.flowingbee.com): How we handle client data.