Flowing Bee is where behaviour changes
We combine behavioural science, AI, and deep marketing expertise to help brands understand and shift customer behaviour.
Speak to an expertMake every decision count
Marketing leaders have more data than ever. Yet most still can't answer the question that matters most: why do our customers behave the way they do?
Without that clarity, campaigns rely on assumption, segmentation stays surface-level, and growth stalls in ways dashboards can't explain.
95% of decision-making is subconscious. Most marketing strategies never account for it.
Flowing Bee exists to close that gap. We decode the behavioural drivers behind customer decisions and turn them into strategies your team can act on - in weeks, not months.
Why we started Flowing Bee
We make behavioural science accessible - helping marketers apply it rapidly, at scale, and with measurable impact.
Meet our leadership team
We bring together expertise in behavioural science, AI, marketing and engineering - with decades of experience delivering change for global brands.
Michael Sankey
Co-founder and CEO
A behavioural scientist with a PhD in organisational psychology, Michael has over a decade of experience driving behaviour change for ASX50 and Fortune 500 companies. He leads Flowing Bee's mission to put behavioural science at the heart of modern marketing.
Sara Khorasani
Co-founder and COO
A simulation engineer with 12 years' experience in Formula 1 and startups. She leads Flowing Bee's operations and fundraising.
James Davies
Chief Technology Officer
James has 20+ years building and scaling products for enterprise customer, including co-founding $100m+ venture scale-up Skedulo and as founding engineer for Pendula. James leads our engineering, product development and technology architecture.
Jessica McCartney
Chief Commercial & Product Officer
Jess is a commercial leader with 20+ years' experience growing B2C and B2B brands. She applies behavioural science, data and technology to deliver measurable growth, leading Flowing Bee's commercial strategy and customer partnerships.
Join our team
We hire behavioural scientists as we find them, not when a role opens. If that sounds like you, we want to hear from you.
See careers at Flowing BeeTrusted by market leaders
The meaning behind Flowing Bee
Bees are nature's most efficient decision-makers. They communicate complex information, adapt to change, and optimise every action for the collective good.
"Flowing" reflects movement and momentum - the shift from insight to action, from understanding behaviour to changing it.
Together, Flowing Bee represents what we do: help brands move with purpose, guided by the patterns that drive human behaviour.
