Flowing Bee is where behaviour changes
We combine behavioural science, AI, and deep marketing expertise to help brands understand and shift customer behaviour.
Speak to an expertMake every decision count
Marketing leaders have more data than ever. Yet most still can't answer the question that matters most: why do our customers behave the way they do?
Without that clarity, campaigns rely on assumption, segmentation stays surface-level, and growth stalls in ways dashboards can't explain.
95% of decision-making is subconscious. Most marketing strategies never account for it.
Flowing Bee exists to close that gap. We decode the behavioural drivers behind customer decisions and turn them into strategies your team can act on - in weeks, not months.
Why we started Flowing Bee
We make behavioural science accessible - helping marketers apply it rapidly, at scale, and with measurable impact.
Meet our leadership team
We bring together expertise in behavioural science, AI, marketing and engineering - with decades of experience delivering change for global brands.
Michael Sankey
Co-founder and CEO
A behavioural scientist with a PhD in organisational psychology, Michael has over a decade of experience driving behaviour change for ASX50 and Fortune 500 companies. He leads Flowing Bee's mission to put behavioural science at the heart of modern marketing.
Sara Khorasani
Co-founder
A simulation engineer with 12 years' experience in Formula 1 and startups. She brings that modelling rigour to Flowing Bee, leading operations and fundraising so the business can scale behavioural intelligence for more brands.
James Davies
Chief Technology Officer
James has 20+ years building and scaling products for enterprise customer, including co-founding $100m+ venture scale-up Skedulo and as founding engineer for Pendula. James leads our engineering, product development and technology architecture.
Glyn
Chief Product Officer
Glyn has 17 years' experience leading product, technology, UX, digital marketing and analytics teams across SaaS, B2C and B2B businesses in Australia and Europe. Formerly GM Product at Lexer, he now leads Flowing Bee's product roadmap, turning behavioural science and AI into a platform that gives marketers faster, clearer answers on why customers act.
Amy Elkins
Chief Operating Officer
A systems and operations specialist, Amy has spent the past decade helping hundreds of six- and seven-figure service businesses simplify delivery and scale without chaos. At Flowing Bee she builds the systems, processes and automation that let us deliver client work quickly, consistently and at scale.
Jonny Hanratty
Head of Applied Research and Strategy
An applied behavioural strategist, Jonny was embedded behavioural advisor to Uber and Uber Eats across APAC, LATAM and India, and has driven growth for brands including Qantas, Google, Woolworths and Allianz. An ESOMAR Global Best Paper winner, he leads Flowing Bee's applied research, making sure every client engagement turns behavioural insight into strategy that moves results.
Lara
Director of Applied Research and Strategy
Lara is a behavioural researcher and strategist with 10+ years’ experience across brand, product and communications. She turns complex behavioural insight into clear, practical recommendations that help organisations make better decisions, leading our applied research and strategy projects at Flowing Bee.
Board + Advisory
Christine Tursky
Board
An engineer, founder and company director, Christine has built and scaled complex B2B and B2G technology companies, bootstrapping two to eight-figure turnovers. She serves on advisory boards in industry and higher education, and brings that experience to Flowing Bee's board, guiding how we build a durable, scalable business for our clients.
Dave Slutzkin
Board
Dave has been coding for 35+ years, professionally for 25+, and has used AI coding tools daily since they existed. He founded Steppen (acquired), ran Stax and Flippa, was CTO at SitePoint, and advises Flowing Bee's board on technology and AI, helping us build a platform clients can trust.
Andrew Nash
Board
A global executive with more than 35 years' experience, Andrew has been a public and private company CEO, President and CXO, and a Global Partner at a Big 4 consulting firm. He guides Flowing Bee's board on growth, governance and global expansion as we bring behavioural intelligence to more enterprise brands.
Jessica McCartney
Commercial Advisor
Jess is a commercial leader with 20+ years' experience growing B2C and B2B brands. She applies behavioural science, data and technology to deliver measurable growth, advising Flowing Bee on commercial strategy and helping clients turn behavioural insight into growth.
Join our team
We hire behavioural scientists as we find them, not when a role opens. If that sounds like you, we want to hear from you.
See careers at Flowing BeeTrusted by market leaders
The meaning behind Flowing Bee
Bees are nature's most efficient decision-makers. They communicate complex information, adapt to change, and optimise every action for the collective good.
"Flowing" reflects movement and momentum - the shift from insight to action, from understanding behaviour to changing it.
Together, Flowing Bee represents what we do: help brands move with purpose, guided by the patterns that drive human behaviour.
