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Thinking that shapes better marketing

Perspectives on behavioural science, strategy, and the psychology behind effective marketing. From case studies to original research - explore how evidence-based thinking drives real results.

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The Behavioural Blind Spot Report 2026

The Behavioural Blind Spot Report 2026

You can measure everything. You're explaining nothing. A diagnostic of the gap between what marketing teams can measure about customer behaviour and what they actually understand about it.

April 2026Read the whitepaper →

Flowing Bee appoints Jonny Hanratty as Head of Applied Research & Strategy

Flowing Bee appoints Jonny Hanratty as Head of Applied Research & Strategy

Why better marketing performance starts with behavioural diagnosis

Thought leadership

Why better marketing performance starts with behavioural diagnosis

Flowing Bee co-founders reveal the stat that should worry every marketing leader

Flowing Bee co-founders reveal the stat that should worry every marketing leader

Flowing Bee one of four founders to take the stage at LaunchVic's Victorian Startup Gala

Flowing Bee one of four founders to take the stage at LaunchVic's Victorian Startup Gala

How Chemist2U drove repeat order growth with My Scripts

How Chemist2U drove repeat order growth with My Scripts

How Deakin Grew First Preferences in a Shrinking Student Market

Welcome to Our New CTO, James Davies

Welcome to Our New CTO, James Davies

How BFT Lifted Lead Engagement by 63.6%

Flowing Bee Welcomes Jess McCartney as Founding Chief Commercial and Product Officer

Flowing Bee Welcomes Jess McCartney as Founding Chief Commercial and Product Officer

B&T: AI Behavioural Insights Platform Flowing Bee Raises $1.6m

B&T: AI Behavioural Insights Platform Flowing Bee Raises $1.6m

Business News Australia: Flowing Bee Raises $1.6m as Consumer Behaviour Platform for Marketers Gains Traction

Business News Australia: Flowing Bee Raises $1.6m as Consumer Behaviour Platform for Marketers Gains Traction

Smart Company: AI Startup Flowing Bee Is Buzzing After $1.6 Million Capital Raise

Smart Company: AI Startup Flowing Bee Is Buzzing After $1.6 Million Capital Raise

The $600 Billion Problem: How Flowing Bee Is Cracking the Code on Consumer Behaviour

The $600 Billion Problem: How Flowing Bee Is Cracking the Code on Consumer Behaviour

Behaviour doesn't change by itself.