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    From what to why – in weeks, not months

    Our behavioural intelligence platform diagnoses the why, turns it into work in market, and measures the shift – live in four weeks, behavioural scientists in the loop throughout.

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    From brief to blueprint in about four weeks

    We build behavioural understanding before execution begins.

    01

    Define

    We scope the behavioural challenge you need to shift - who, what friction, what success looks like. About an hour of your time.

    02

    Immerse & ingest

    Your research, data, CRM and campaigns, plus qualitative research and deep web context to fill the gaps. Primary research only where one remains.

    03

    Diagnose & design

    We map drivers and barriers, design interventions, and validate with real audiences before you commit budget.

    04

    Act & compound

    A prioritised roadmap, messaging frameworks and measurement - so your teams can act and keep learning.

    Low touch for your team. No APIs, no integrations. We work with whatever data you have today, however fragmented.

    Faster, smarter, connected

    Faster

    5x cheaper, 10x faster

    What used to be a six-figure consulting engagement now takes about four weeks, at a fraction of the cost.

    Smarter

    The other 99% of behaviour

    We go deeper into the why: the emotional and habitual forces that shape decisions traditional research misses.

    Connected

    Insight to execution, live

    No more PDFs saved in a SharePoint folder. A platform your team and agencies can access - linking insights, execution and measurement.

    Flowing Bee democratizes behavioral science, taking what was once a prohibitively expensive practice only available to the biggest brands in the world, and making it available to the rest of us. The result is a cheat code for conversion rates up and down the funnel.
    Jake Sorofman

    Jake Sorofman

    Fractional CMO, US

    1 / 4

    Built for enterprise confidence

    SOC 2

    Type I attested. Type II audit in progress.

    Enterprise cloud services

    Hosted on Microsoft Azure, our sole subprocessor.

    Encrypted

    Encrypted in transit and at rest.

    Continuously monitored

    Ongoing vulnerability and system monitoring.

    Independently tested

    Penetration tested at least annually by an independent third party.

    Never trains AI

    We never use your data to train AI models.

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    Frequently asked questions

    Behavioural science in marketing is the study of why customers actually make the decisions they do - the cues, habits and rewards behind a choice - and using that evidence to design strategy, messaging and campaigns that change behaviour, rather than relying on what customers say they will do.

    A behavioural diagnosis is the work of finding the real driver of a behaviour before any money is spent on the cure. It identifies the competing behaviour, why it is winning, and the precise point in the decision loop where an intervention will work.

    Customers rarely choose on rational comparison alone. Choice is driven by context, habit, perceived effort, social proof and emotional reward. Understanding which of these is doing the work for your category is what lets a brand reliably shift behaviour.

    Market research tends to capture what customers say and did. Behavioural science explains why - the underlying drivers - and turns that into a testable plan to change behaviour, with measurement built in to prove the shift.

    A prioritised roadmap of behavioural interventions, creative and messaging frameworks informed by how people actually decide, implementation guidance your team can act on immediately, and a measurement framework so you can track behavioural shift over time - not a 200-page report that sits on a shelf.

    Behaviour doesn't change by itself.

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